Facts alone do not win clients. Stories build connection, trust, and authority. As an attorney, you have deep knowledge of the law and experience solving complex problems. But clients often make decisions based on trust and relatability, not just credentials. Sharing your expertise through story allows you to humanize your practice while establishing authority. Why […]

A temporary bestseller status is nice, but lasting authority comes from consistent effort. Many attorneys focus heavily on hitting bestseller lists during their book launch. While achieving that milestone is exciting, it is only the beginning. Long-term authority and client trust require ongoing visibility and strategic positioning. Why Bestseller Status Isn’t the End Goal Being […]

The Publishing Powerhouse Helping CEOs and Creators Build Their Legacy – Exclusive Interview With Melanie Herschorn Known for helping professionals become bestselling authors and go-to experts in their fields, Melanie Herschorn is a bestselling author, award-winning journalist, and founder of Big Impact Books. She empowers CEOs, entrepreneurs, attorneys, and thought leaders to write, publish, and […]

3 Myths Holding You Back From Becoming an Author Do you have a deep desire to be known as an expert in your industry? Then I have three words for you that will change your life: publish a book. When you channel your knowledge, expertise, and experience into a book, you create a tangible, evergreen […]

Publishing a book is a huge achievement, but without a strategy, it can easily get lost on the shelf. Many attorneys are thrilled when their book is finally published. They celebrate, share a few posts online, and then… the excitement fades. Without ongoing marketing, even a brilliant book may fail to reach the clients and […]

You already have the knowledge. Now it’s time to share it in a way that positions you as the attorney clients trust before the first meeting. Many attorneys think writing a book is an enormous task, one that requires starting from scratch and dedicating months of time. The truth is, you already have much of […]

Published without a plan for credibility? Here’s why a book can transform your law practice. As an attorney, you know the importance of trust. Clients do not just hire a lawyer because of credentials. They hire someone they believe can understand their situation, guide them through complexity, and deliver results. But how can you establish […]

Featured in VoyagePhoenix: Reflections on My Journey, Purpose and What Truly Matters I was recently featured in VoyagePhoenix, where I had the chance to open up about my work, my life, and the values that guide me. The interview felt less like a Q and A and more like a meaningful conversation that reminded me […]

Lasting Legal Impact Named Finalist in the 2025 Best Book Awards My latest book, Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert, has been named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest. […]

Attorneys spend years developing deep knowledge in their fields. Yet most of that expertise remains locked inside client conversations, case files, or continuing education presentations. A book is the most powerful way to turn that expertise into a living asset that attracts high-value clients. It is not just about publishing, it is about packaging your […]