Many authors of nonfiction books and children’s books get so wrapped up in the writing and publishing process that only after they launch their book do they begin to think about the need for marketing their book. When you wait until after the launch to begin the book marketing process, you lose vital time to […]

Book marketing can help increase book sales by creating awareness and interest in the book itself and you, the author.  There are several book marketing strategies that you can employ to help you achieve your goal of brand awareness and book sales. It’s important to find the marketing methods that work best for a particular […]

Just because your competitor’s book is getting more attention and book sales does not mean that your book is not as well-written or as comprehensive, or your cover is too generic. If anything, when a book that is in competition with yours has more buzz, it most likely means that your competitor is doing a […]

Your book contains a gold mine of great content marketing to help you grow your brand, your audience, and your book sales. As you create book marketing content and share it, you are helping to develop your authority by providing tons of value to your audience. However, if you are feeling like you cannot bear […]

You know your book is special and deserves to be in the hands of your dream readers. But how do you make it stand out from the crowd? According to the International Publishers Association, more than 2.2 million new titles were published in 2019. This number includes both print and digital books, as well as […]

Incorporating your mission into your book marketing strategy can help you sell more books. People get enrolled in someone else’s mission when they connect with the values and beliefs that underlie that mission, and when they feel inspired by the passion and commitment of the person or group leading the mission. Values and Beliefs Your […]

A book marketing strategy is essential for the success of a book because it helps to generate awareness, interest, and demand for the book. Without a marketing strategy, even the best-written book may go unnoticed or fail to reach its intended audience.