The Book Is the New Business Card (But Only If It’s Done Right) There’s a reason you keep hearing it:A book is the new business card. But let’s be honest. Most of the books out there read like a glorified LinkedIn profile. All surface, no soul. All credentials, no clarity. And definitely not the kind […]

The Publishing Powerhouse Helping CEOs and Creators Build Their Legacy – Exclusive Interview With Melanie Herschorn Known for helping professionals become bestselling authors and go-to experts in their fields, Melanie Herschorn is a bestselling author, award-winning journalist, and founder of Big Impact Books. She empowers CEOs, entrepreneurs, attorneys, and thought leaders to write, publish, and […]

3 Myths Holding You Back From Becoming an Author Do you have a deep desire to be known as an expert in your industry? Then I have three words for you that will change your life: publish a book. When you channel your knowledge, expertise, and experience into a book, you create a tangible, evergreen […]

A book as a trust builder is not an abstract idea. It is the lived experience of attorneys who have published. Imagine a potential client reading your book over coffee on a Sunday morning. By Monday, she already feels she knows you. When she finally calls your office, she is not interviewing an unknown attorney. […]

Why writing a book is the ultimate career multiplier for attorneys becomes clear as soon as you begin unpacking what it really does. A book is more than a document. It is a statement of authority, a signal of credibility, and a magnet for high-caliber opportunities. Once your name is on the cover, you hold […]

When you write a book, the impact can be profound. It’s not just about sharing knowledge; it’s about reshaping your entire career. Here’s how authoring a book can attract high-value clients and foster a deeper connection with your audience. Attracting High-Value Clients through Your Book’s Reputation Your book acts as a powerful magnet. It draws […]