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Incorporating your mission into your book marketing strategy can help you sell more books. People get enrolled in someone else’s mission when they connect with the values and beliefs that underlie that mission, and when they feel inspired by the passion and commitment of the person or group leading the mission. Your ideal readers may […]
Your Mission Sells Books
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The Publishing Powerhouse Helping CEOs and Creators Build Their Legacy – Exclusive Interview With Melanie Herschorn Known for helping professionals become bestselling authors and go-to experts in their fields, Melanie Herschorn is a bestselling author, award-winning journalist, and founder of Big Impact Books. She empowers CEOs, entrepreneurs, attorneys, and thought leaders to write, publish, and […]
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A business super fan can be characterized as a passionate supporter who goes beyond the norm in championing a brand. Frederick Dudek, a thought leader in this arena, aptly described these individuals as “brand advocates on steroids.” This metaphor illustrates the heightened level of enthusiasm and loyalty that super fans possess compared to ordinary customers. […]
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As an attorney, have you ever found yourself saying ‘I don’t have time to write a book’ or ‘No one would be interested in what I have to say’? In this blog, we delve into the three myths that often hinder attorneys from writing and publishing a signature book that can truly elevate their brand […]
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As an attorney looking to distinguish yourself in a competitive market, have you considered the impact of publishing your own book? In this blog post, we will explore how a signature book can elevate your legal career, attract clients, and establish you as a thought leader in your field. Benefits of Writing a Signature Book […]
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What do Mahatma Gahndi, Abraham Lincoln, and Nelson Mandela have in common? Aside from being among the most notable people in modern history, they were also all attorneys. I believe so deeply in the impact that lawyers have in the world. Here is why: There are the big things: Lawyers are at the front lines […]
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I don’t just help CEOs, attorneys, and business owners write books...
I help them transform how they’re seen in their industry and beyond.
Our done-for-you publishing and promotion process is designed to respect their time (just one hour a week!), honor their authentic voice, and turn their hard-earned expertise into a high-impact book that attracts elite clients and media attention.
What sets me apart is that I refuse to churn out cookie-cutter content or hide behind ghostwriting. Our clients get to own their brilliance. I walk with them through every step to create an experience that’s as much about reclaiming their confidence as it is about publishing a book. I’m not just a publishing partner—I’m here to help them build their legacy.
Hi! I’m Melanie
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Use this checklist to make sure you are using every marketing tool available to you when promoting your book and growing your audience.
Ultimate Book Marketing Checklist
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