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Incorporating your mission into your book marketing strategy can help you sell more books. People get enrolled in someone else’s mission when they connect with the values and beliefs that underlie that mission, and when they feel inspired by the passion and commitment of the person or group leading the mission. Your ideal readers may […]
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When you hear the word “brand,” what comes to mind? Is it the Nike swoosh? Maybe the McDonald’s golden arches? Branding is everywhere, but here’s a surprising fact: as an attorney with your own practice, you, too, are a brand. Whether you know it or not, your legal expertise, the way you communicate, and the […]
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Use this checklist to make sure you are using every marketing tool available to you when promoting your book and growing your audience.
Ultimate Book Marketing Checklist
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