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Incorporating your mission into your book marketing strategy can help you sell more books. People get enrolled in someone else’s mission when they connect with the values and beliefs that underlie that mission, and when they feel inspired by the passion and commitment of the person or group leading the mission. Your ideal readers may […]
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What Every CEO Gets Wrong About Writing a Book (And What the Smart Ones Do Differently) Let’s get something out of the way. Smart people write mediocre books all the time.And often, the most brilliant minds never publish at all. It’s not a lack of intelligence. It’s not a shortage of ideas.It’s the blind spots. […]
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When attorneys discuss the return on investment of a book, the conversation often stalls on book sales. The real payoff, however, rarely shows up in royalty checks. The hidden ROI of authoring a book appears in brand reputation, trust-based referrals, and high-quality visibility. The effort to produce a book may not be billable, but the […]
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When you hear the word “brand,” what comes to mind? Is it the Nike swoosh? Maybe the McDonald’s golden arches? Branding is everywhere, but here’s a surprising fact: as an attorney with your own practice, you, too, are a brand. Whether you know it or not, your legal expertise, the way you communicate, and the […]
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Benefits of Writing a Book Welcome to the exciting world of book writing! Have you ever thought about becoming an author and the incredible opportunities it can bring? Writing a book isn’t just about putting words on paper; it’s about opening doors to new possibilities and taking your expertise to the next level. Let’s dive […]
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Use this checklist to make sure you are using every marketing tool available to you when promoting your book and growing your audience.
Ultimate Book Marketing Checklist
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