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Incorporating your mission into your book marketing strategy can help you sell more books. People get enrolled in someone else’s mission when they connect with the values and beliefs that underlie that mission, and when they feel inspired by the passion and commitment of the person or group leading the mission. Your ideal readers may […]
Your Mission Sells Books
BUILD BRAND AWARENESS
DEVELOP YOUR AUTHORITY
BOOK MARKETING TIPS
GROW YOUR AUDIENCE
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When attorneys discuss the return on investment of a book, the conversation often stalls on book sales. The real payoff, however, rarely shows up in royalty checks. The hidden ROI of authoring a book appears in brand reputation, trust-based referrals, and high-quality visibility. The effort to produce a book may not be billable, but the […]
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Why writing a book is the ultimate career multiplier for attorneys becomes clear as soon as you begin unpacking what it really does. A book is more than a document. It is a statement of authority, a signal of credibility, and a magnet for high-caliber opportunities. Once your name is on the cover, you hold […]
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As an attorney, have you ever found yourself saying ‘I don’t have time to write a book’ or ‘No one would be interested in what I have to say’? In this blog, we delve into the three myths that often hinder attorneys from writing and publishing a signature book that can truly elevate their brand […]
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Let's make your book and brand shine! As an independent publisher and book marketing strategist, my mission is to support and empower authors like YOU to build a business with your book as the foundation and to help you share your important message with the world.
I’m a bestselling author, award-winning journalist, long-time entrepreneur, and former celebrity publicist, so I have a 360-degree view of what it takes to help you amplify your authority and leverage your signature book for success.
BOOK MARKETER FOR NONFICTION and children's AUTHORS
Hi! I’m Melanie
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Use this checklist to make sure you are using every marketing tool available to you when promoting your book and growing your audience.
Ultimate Book Marketing Checklist
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