Supercharge book sales and ensure a lasting impact with a customized book marketing strategy and a supportive author community.
Be an Impactful Author!
unleash your book's full potential!
What if you could create an irresistable personal brand and be poised to take on more podcast interviews and speaking events, new revenue streams, and opportunities for collaborations and partnerships?
What if you could simplify the book marketing process so you could sell more books and share your mission with the right audience?
The Impactful Author is the proven marketing framework for Nonfiction Authors and Children's Book Authors who are ready to build authority and credibility, increase visibility and book sales without spending tons of time and money to make the impact they want.
You've already invested so much time, energy, and money into the publishing process, and now marketing sounds like a full time job. It’s unclear where to even begin.
As an author, you know that your book is not going to sell itself, but sitting down to figure out the secrets to book marketing hasn’t been checked off your never-ending to-do list.
Would you say that I’m hitting the mark here with how marketing has been going for your book?
When you have a customized marketing plan for your book, that translates into sustainable growth for your business.
Why? Because you’ll have a predictable way to bring in leads, grow your email list, receive authentic book reviews, and impact the world on a deeper level.
It’s time to become a thought leader in your industry.
As seen in
You are an author and that means you have important expertise and a unique ability to inspire others. But if your name isn’t instantly recognizable and you don’t have a clear roadmap to share your message and build a community around your mission, it can be tough to mobilize your ideal audience to buy your book, let alone create a steady stream of book sales and propel your business forward.
YOU ARE THE INSPIRATION
did you know?
-Jim Schneider, author of Fencebat
Melanie is an incredibly knowledgeable and insightful guide through the overwhelming and confusing realm of book and brand promotion and marketing.
I am a longtime professional writer and first-time author in the process of launching my first book. Most people probably think that writing the book is the biggest challenge, but I quickly learned that what you do with the book after it's written is where the real adventure is.
Melanie was able to help me identify the important content pillars in my work, coach me on how to leverage those pieces in my promotion and opened my mind up to a whole new world of possibilities establishing a brand and a voice. She is a delight to work with and I left our session inspired and energized with a much greater understanding that my book is just a part of what I’m promoting, and just a piece in a much bigger picture. If you’re an author looking for help establishing and promoting your message, I can’t recommend Melanie and VIP Book Marketing enough.
incredibly knowledgeable
“
CLIENT LOVE
-Andrea DeWitt, Author, Coach, & Speaker
Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach and expertly taught me the “rules of play” in preparation for my book launch. An absolute pleasure to work with, Melanie demonstrated an innate skill for communicating clearly, precisely and with purpose. She is highly professional, organized, responsive, and gifted in the art of guiding her clients with grace and vision. I highly recommend Melanie is an invaluable partner if you hope to upgrade and take your business to the level.
I highly recommend Melanie
“
CLIENT LOVE
-Lin Hawthorne, Author and Children’s Book Publisher
Melanie is an intuitive marketer who specializes in Digital Marketing platforms for authors. In addition to helping expertly position me as an authoritative self-publishing author on the web, her years in broadcast media, journalism and experience in traditional marketing methods are what truly sets her apart in an industry often bogged down by amateur marketers who merely push the technical aspects of web marketing without the strategy and execution. . .Her input in every single step of the way (from messaging to blind surveys to target audience interviews.... and even script writing) is why I would unequivocally choose Melanie as a marketing partner for success from start to finish. . .The sky is the limit for you when you invest in yourself by hiring Melanie to build your business strategically from the ground up.
I would unequivocally choose Melanie
“
CLIENT LOVE
-Michael Ross, Author & Financial Advisor
I began working with Melanie in the spring of 2022, before my book came out. Her counsel was one of the key reasons it became an Amazon Best Seller. . . in November of 2022 I committed to an ongoing relationship where we consult any time I have questions about what I am doing. I now refer to her as my consigliere, my Devil’s Advocate, and an inspiration. While am actively involved every day with offshoots of my book—speaking engagements, blogs, podcasts and the like, there is nothing quite as cathartic as a conversation with Melanie. She tells me when I have an awful idea—kindly—and she gets excited when there are breakthroughs. She is truly a partner in my success.
truly a partner in success
“
CLIENT LOVE
-Tori Kruse, Author, Personal Stylist and Former Miss Missouri USA
Working with Melanie has been an absolute game-changer for my business. Prior to working with her, I was completely confused about what kind of content I needed to create for my blog post. Now after being coached by Melanie she has taught me the exact tools that I need to create a blog post that is extremely engaging and I've had so much more website traffic and my community of women love my blogs. Also, my email subscribers have increased a tremendous amount in the period of time of working with Melanie. She is the exact expert that you need in digital marketing. If you want to grow your business, I highly recommend working with Melanie.
She is the exact expert you need!
“
CLIENT LOVE
-Lynsi Eastburn, Author and HypnoFertility Creator
I have worked with Melanie for the past several months and it has been a phenomenal experience! She is very down-to-earth and easy to work with, and I enjoy our meetings immensely. Melanie knows her stuff. And, she not only works with me, but also welcomed three other members of my team to our sessions to ensure that everyone is in sync and that everything is running as smoothly as possible. Melanie is always readily available to answer questions. She has saved me so much time and energy, freeing me up so that I can focus on other aspects of my business and not have to tend to everything myself. Melanie goes above and beyond in her customer service. She is a true professional and I highly recommend her services.
Phenomenal experience!
“
CLIENT LOVE
The exact expert you need!
“
-Jim Schneider, author of Fencebat
Melanie is an incredibly knowledgeable and insightful guide through the overwhelming and confusing realm of book and brand promotion and marketing.
I am a longtime professional writer and first-time author in the process of launching my first book. Most people probably think that writing the book is the biggest challenge, but I quickly learned that what you do with the book after it's written is where the real adventure is.
“
incredibly knowledgeable
CLIENT LOVE
-Lin Hawthorne, Author and Children’s Book Publisher
Melanie is an intuitive marketer who specializes in Digital Marketing platforms for authors. In addition to helping expertly position me as an authoritative self-publishing author on the web, her years in broadcast media, journalism and experience in traditional marketing methods are what truly sets her apart in an industry often bogged down by amateur marketers who merely push the technical aspects of web marketing without the strategy and execution.
Her input. . .is why I would unequivocally choose Melanie as a marketing partner for success from start to finish.
I would unequivocally choose Melanie
“
Working with Melanie has been an absolute game-changer for my business. Prior to working with her, I was completely confused about what kind of content I needed to create for my blog post. Melanie taught me the exact tools that I need to create a blog post that is extremely engaging and I've had so much more website traffic. . .
She is the exact expert that you need in digital marketing. If you want to grow your business, I highly recommend working with Melanie.
-Tori Kruse, Author, Personal Stylist and Former Miss Missouri USA
When you hold your book in your hands for the first time - touch the smoothness of the cover that bears your name, and smell the pages printed with your thoughts and ideas -- there is no greater feeling.
You are looking at your work that now has the power to impact generations to come.
This welling up of excitement can be short-lived, though, if no one knows about your book.
Want to know a secret? You really are the best marketer for your book. But sometimes when we are so close to something, it can make it difficult to show others why they should buy it... Have you ever tried to read a label from inside a bottle? It’s impossible, right?
If marketing isn't your day job (and even if it is), it can be overwhelming to develop a marketing strategy that’s tailored to your individual book from scratch all while making sure it is implemented in a way that draws in your ideal readers and clients.
You want to grow an audience who will buy your books that then tells their friends, colleagues, and peers about your books
You know you need a better plan than what you've been piecemealing together because you’re not even sure how to test to see if it is or isn’t working
You're feeling overwhelmed at the enormity of marketing from the ground up because your mission is where your heart lies, not marketing
You don’t know if you can fully express your mission in a way that will draw in your perfect audience
You’re not sure if you have the skills and maybe even the creativity to stand out in the crowded and noisy online space to become the thought leader you’re destined to be
You want to grow an audience who will buy your books that then tells their friends, colleagues, and peers about your books
You know you need a better plan than what you've been piecemealing together because you’re not even sure how to test to see if it is or isn’t working
You're feeling overwhelmed at the enormity of marketing from the ground up because your mission is where your heart lies, not marketing
You’re not sure if you have the skills and maybe even the creativity to stand out in the crowded and noisy online space to become the thought leader you’re destined to be
You don’t know if you can fully express your mission in a way that will draw in your perfect audience
This lack of clarity keeps you spinning your wheels, feeling inconsistent, and too overwhelmed to develop an effective marketing plan for book sales and business growth.
THE IMPACTFUL AUTHOR WILL HELP YOU:
on the fence?
- Create marketing that inspires your audience to buy your book and fill your courses and programs (hello, recurring sales!)
- Build a community on social media and email to gain authority and credibility (hello, never-ending relationships!)
- Develop a plan to increase visibility which gets you booked on podcasts, stages, summits, and media outlets (hello, thought leadership!)
- Design a strategy unique to your mission (hello, legacy my old friend!)
- Join a supportive community of authors to stay accountable (hello, community!)
Each step will help your book gain momentum over time. Our framework is designed so it’s done in stages and never overwhelming. I’m with you every step of the way through video modules, two 1:1 intensives in the 6 month span of time you’re in the program, and monthly group calls for 6 months.
- Hundreds of 5-star reviews for your book
- Book-signing events with eager fans lining up to meet you
- Being invited to speak on top podcasts, summits, and stages
Are You Ready?
The Impactful Author is the blueprint you’ve been looking for to build buzz around your book, develop your authority and credibility, and grow your audience of engaged readers and potential clients. It is your proven framework to achieving your book goals MUCH faster.
Here's what's inside
No more guessing who your ideal reader may be and what they will want to hear from you.
Determine who your avatar is and what they need to hear from you.
STEP one
Pinpoint who your dream audience really is.
step Two
Prep your social media and website to build your credibility.
With a social media and website makeover, your ideal audience will know exactly who you are and why they need to buy from you.
Discover how overhauling your online resume can attract readers and clients to you.
Begin to share valuable content that inspires and engages your audience and makes them want more.
STEP THREE
Create captivating content to strategically develop your authority and thought leadership.
step FOUR
Discover how to craft emails that nurture your email subscribers and inspire them to buy.
Grow your community filled with the right people.
Build excitement and create book sales when you apply launch marketing strategies that can also be used in other areas of your business.
STEP FIVE
Launch your book (as well as your courses, programs, events, and offers) with intention.
Build your authority, credibility, and business as you step into thought leadership.
step SIX
Leverage the power of other people's audiences to grow your following, impact, and book sales.
it's all waiting for you inside the impactful author
Are ready to commit the time and energy to making your book a success
Thrive in a self-paced environment and also enjoy being part of a community with like-minded authors and business owners
Desire to leverage your book to build your authority and credibility and to become a though leader in your industry
Want to make an impact with your book but you're feeling overwhelmed and stuck without a plan
Have a nonfiction or a children's book and you want to learn promotion techniques to create more visibility and opportunities for your book
is the one marketing strategy to help you build a business with your book as the foundation. And you don’t need to rebuild your visibility strategy after this. It just keeps growing because it has an incredibly solid foundation - your book.
THE IMPACTFUL AUTHOR
Wondering if this is the right program for you? Join us if you:
Andrea Mein DeWitt, Author, Coach, Speaker
Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach and expertly taught me the “rules of play” in preparation for my book launch. An absolute pleasure to work with, Melanie demonstrated an innate skill for communicating clearly, precisely and with purpose. She is highly professional, organized, responsive, and gifted in the art of guiding her clients with grace and vision. I highly recommend Melanie is an invaluable partner if you hope to upgrade and take your business to the level.
Melanie provided expert transformation
“
Laurie B. Timms, Author
After I completed writing draft three of my book (and although a marketer by profession), I had no idea what was required to improve my visibility among potential readers and to grab the attention of agents and publishers. In a period of six months, Melanie taught me everything I needed to know to elevate both my personal brand and my book. Melanie is like a human encyclopedia when it comes to book marketing, and she’s shown tremendous value to me through her services. I highly recommend working with Melanie if you are in need of comprehensive book marketing.
Melanie taught me everything I needed to know
“
I’ve helped hundreds of authors, just like you, develop a successful book marketing strategy and get peace of mind, knowing they have a trusted way to attract their ideal readers and clients.
My unique combination of entrepreneurship, award-winning journalism, and PR experience gives me a 360º view of what it takes to promote your book effectively. I’ve been a guest on more than 50 podcasts, spoken on dozens of summit stages, and published books (including this one!)
Your book has the potential to make a big impact in the world. But if you don't know how to create brand awareness and build your authority and credibility, it can feel so overwhelming...
I understand. You thought writing the book was the hard part. Now you realize that you need effective messaging and a book marketing strategy. So where do you start?
Right here! The Impactful Author program helps you craft a marketing plan for your book and business so that you can grow your influence and your profits.
Are you ready to clarify your messaging, amplify your mission, and get your book out to the world?
meet your personal book marketer, melanie herschorn
Hi! I’m Melanie
invest in your success —
If nothing happens with your book after all the effort (not to mention funds) you’ve already put in, that would be a real tragedy.
When you don’t invest in marketing your book, it’s like spending all the time and money to build a car from scratch and then not buying the engine because it’s too expensive. You will never get to enjoy driving it.
your mission is so important and deserves to be shared with the world
Without Melanie, my book would not have received the praise or attention it has. She is a true Marketing Genius and a partner of EVOOGuy.
- David Neuman, Author,
Specialty Food Executive and Olive Oil Expert
Melanie is truly in her zone of genius and a gem! I highly recommend Melanie to anyone who has authored or is authoring a book.
-Sasha Stair, Author and Fintech Executive
STILL HAVE QUESTIONs?
Who is this program for?
This program is for experts – business owners, speakers, consultants, and coaches who've written a nonfiction book or children’s book and want to step into thought leadership, and exponentially grow their online visibility, credibility, client/customer attraction, and ultimately sales.
How will this program help me?
Your book is just the beginning. You'll discover how to craft the right message to attract new readers and clients with your online content marketing! You'll understand the strategies, how to implement them, and get the tools you need to experience the growth you want.
What makes this program different?
This program allows you to create a comprehensive book marketing plan tailored to your individual book while enjoying monthly group calls for support and accountability with other like-minded authors. We know your time is valuable so The Impactful Author gets right to the heart of what you need to know and how to implement it in order to grow your book sales and position yourself as an expert online. Most publishers will send you off with a list of what to do for your marketing. We provide clear and comprehensive “how-to’s” so you can market your book effectively without having to be a marketer already.
What is the weekly time commitment?
There are 20 modules in the program. We recommend watching one video per week and implementing the lesson throughout that week. Give yourself at least one hour per week to get it done. Some weeks will take more time than others. You’ll also want to set aside 2 hours per month for our Q&A Coaching group calls.
What is included in the program?
You receive two 30 minute 1:1 strategy calls with Melanie, 6 months of Q&A Coaching group calls, 20 video trainings, along with templates, worksheets, and links to resources. Each module builds upon itself to help you develop a robust book marketing strategy. You will also receive regular email check-ins for accountability.
I want even more customized help! Do you have that option?
Yes! We also offer 1:1 Book Marketing Strategy options. Click here to set up a Clarity Call to learn more.
How long will I have access to the program?
You will have 6 months of access to the course and the community calls and will receive any future updates within that time frame.
What if my book is already published?
That's great! While you would not plan a pre-launch campaign, the trainings will guide you through creating your online presence and building out your book marketing strategy. You can implement launch strategies with the roll out of an audiobook, a course, and more.
What if my book isn't published yet?
That's great! You'll be able to work through the modules and build out your online presence and book marketing strategy prior to the book launch.
How will I know if it's working?
Marketing is a marathon, not a sprint. As soon as you begin implementing the lessons in the modules, you will have clarity on the steps to take to grow your audience and boost your authority. If you keep up with consistency and ensure that your messaging is resonating with your audience, you will see it working!
Without Melanie, my book would not have received the praise or attention it has. She is a true Marketing Genius and a partner of EVOOGuy.
"Melanie is a true marketing genius"
- David Neuman, Author,
Specialty Food Executive and Olive Oil Expert
Melanie is truly in her zone of genius and a gem! I highly recommend Melanie to anyone who has authored or is authoring a book.
"I highly recommend Melanie"
-Sasha Stair, Author and Fintech Executive
Melanie is incredible and she walks you through [the work]. She holds your hand every step of the way and everything that she is doing is layering upon the next thing, and so it's really great to build that strong foundation.
"Working with Melanie brings peace of mind"
- Crystal Partney, Author and Grief Coach
Testimonials
Working with Melanie brings peace of mind. Melanie is incredible and she walks you through [the work]. She holds your hand every step of the way and everything that she is doing is layering upon the next thing, and so it's really great to build that strong foundation.
- Crystal Partney, Author and Grief Coach
-Lynsi Eastburn, Author and HypnoFertility Creator
I have worked with Melanie for the past several months and it has been a phenomenal experience! She is very down-to-earth and easy to work with. She not only works with me, but also welcomed three other members of my team to our sessions to ensure that everyone is in sync and that everything is running as smoothly as possible. Melanie is always readily available to answer questions. Melanie goes above and beyond in her customer service. She is a true professional and I highly recommend her services.
If you’re done waiting for people to notice your book (it’s like watching paint dry) and you’re ready to take control of your future, take your seat at the thought-leadership table, we pulled out your chair for you in The Impactful Author.
Here’s the best part: once you have your marketing strategy, you don’t have to start from scratch again. It keeps working and helping your business grow.
You will have created your irresistible personal brand and be poised to take on more podcast interviews and speaking events, new revenue streams, and opportunities for collaborations and partnerships.
ENROLL Today
your plan for your book's success
