READ POST
Incorporating your mission into your book marketing strategy can help you sell more books. People get enrolled in someone else’s mission when they connect with the values and beliefs that underlie that mission, and when they feel inspired by the passion and commitment of the person or group leading the mission. Your ideal readers may […]
BUILD BRAND AWARENESS
DEVELOP YOUR AUTHORITY
BOOK MARKETING TIPS
GROW YOUR AUDIENCE
find your way around
Do you have a deep desire to be known as an expert in your industry? Then I have three words for you that will change your life: publish a book. When you channel your knowledge, expertise, and experience into a book, you create a tangible, evergreen asset that confirms you are an authority. (You wrote […]
read the post —
Publishing a book is a huge achievement, but without a strategy, it can easily get lost on the shelf. Many attorneys are thrilled when their book is finally published. They celebrate, share a few posts online, and then… the excitement fades. Without ongoing marketing, even a brilliant book may fail to reach the clients and […]
read the post —
You already have the knowledge. Now it’s time to share it in a way that positions you as the attorney clients trust before the first meeting. Many attorneys think writing a book is an enormous task, one that requires starting from scratch and dedicating months of time. The truth is, you already have much of […]
read the post —
Published without a plan for credibility? Here’s why a book can transform your law practice. As an attorney, you know the importance of trust. Clients do not just hire a lawyer because of credentials. They hire someone they believe can understand their situation, guide them through complexity, and deliver results. But how can you establish […]
read the post —
Featured in VoyagePhoenix: Reflections on My Journey, Purpose and What Truly Matters I was recently featured in VoyagePhoenix, where I had the chance to open up about my work, my life, and the values that guide me. The interview felt less like a Q and A and more like a meaningful conversation that reminded me […]
read the post —
Lasting Legal Impact Named Finalist in the 2025 Best Book Awards My latest book, Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert, has been named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest. […]
read the post —
Attorneys spend years developing deep knowledge in their fields. Yet most of that expertise remains locked inside client conversations, case files, or continuing education presentations. A book is the most powerful way to turn that expertise into a living asset that attracts high-value clients. It is not just about publishing, it is about packaging your […]
read the post —
A book as a trust builder is not an abstract idea. It is the lived experience of attorneys who have published. Imagine a potential client reading your book over coffee on a Sunday morning. By Monday, she already feels she knows you. When she finally calls your office, she is not interviewing an unknown attorney. […]
read the post —
By Presswire | Viral News How Storytelling Transforms Attorney Marketing As an attorney, you already know how competitive the legal field is. With over 1.3 million lawyers practicing in the U.S., it can feel nearly impossible to stand out. Most rely on referrals, ads, or social media. But what truly sets you apart isn’t just what […]
read the post —
At first glance, the idea of writing a book without adding hours to your calendar feels unrealistic. Attorneys live in a world where every hour has a value. Yet the truth is, authorship can fit into your existing life if you approach it with a smart framework. The secret is not about working longer. It […]
read the post —
Let's make your book and brand shine! As an independent publisher and book marketing strategist, my mission is to support and empower authors like YOU to build a business with your book as the foundation and to help you share your important message with the world.
I’m a bestselling author, award-winning journalist, long-time entrepreneur, and former celebrity publicist, so I have a 360-degree view of what it takes to help you amplify your authority and leverage your signature book for success.
LET'S GET TO KNOW EACH OTHER
Use this checklist to make sure you are using every marketing tool available to you when promoting your book and growing your audience.
Ultimate Book Marketing Checklist
HEY AUTHORS!
send me my LIST